Case study · Nori Hand Roll Bar
A five-star experience — now with the system to match.
Nori is a performative, chef-at-your-event hand-roll bar. We replaced their abandoned Wix site and all-manual booking with one system: guests book, build their menu, and pay the deposit online — and Kevin runs it all from a single dashboard.
5 → 1
A five-step manual booking process, now one online flow
2 days
From launch to first online booking
Online
Deposits collected at booking — no more links sent by hand
Revenue results coming soon — we're measuring the first season.
The challenge
The experience was five-star.
The back office wasn't.
Nori is a luxury hand-roll bar — chefs build, sauce, and torch each temaki in front of your guests. But the business behind it ran on an abandoned Wix site: the freelancer who built it had moved on, so nothing could be updated, and there was no system behind it at all.
Every booking was manual. A guest reached out by phone, the site's contact form, or an Instagram DM. Kevin sent a form to collect the event details, worked out the quote by hand, and sent a payment link for the deposit. After the event, he sent another link for the balance — and tracked every booking, deposit, and outstanding balance himself.
It worked, but it didn't scale — and it didn't feel like Nori.
Before & after
A new front door — and a back office.
No backend, no online booking — every event handled by hand.
A site worthy of the brand, with booking, deposits, and a full dashboard behind it.
How the workflow changed
From five manual steps,
to one online flow.
We mapped Kevin's real process — his booking rules, minimums, service charge, and travel fees — and turned each manual step into something the system does for him.
- 01Inquiries scattered across phone, contact form, and Instagram DMsGuests book the event and build their own menu right on the site
- 02Kevin sends a form by hand to collect event detailsThe booking wizard captures date, venue, guest count, and menu in one guided flow
- 03Kevin works out the quote manually, every timeThe system does the math instantly — service charge, travel by distance, and roll minimums built in
- 04Kevin sends a deposit payment link by hand to hold the dateGuests pay the deposit online at booking; the event and confirmation are created automatically
- 05After the event, Kevin sends another link for the balanceOne click sends the balance link from the dashboard — and it's marked paid automatically
- 06Every booking and balance tracked in his headOne dashboard: pipeline, deposits collected, balances due, and the calendar in one place
What we built
One system, from first inquiry to final payment.
Everything Nori needs to book and run a catering event — for the guest, and for Kevin.
Guests book themselves
- Pick a date — the calendar respects lead time and blocked-out days
- Build the menu, with per-protein and 200-roll minimums enforced automatically
- A live quote as they go — service charge, travel by distance, add-ons, and promos
- Pay the deposit online and get instant confirmation
- A personal portal to pay the balance, update details, and message the team
Kevin runs it from one dashboard
- A bookings pipeline — deposits collected, balances due, and upcoming events at a glance
- Send a balance payment link in one click, by email, text, or copy
- Block dates on the calendar and set every pricing rule from settings
- Inquiries and change requests in one threaded inbox
- Manage the menu, promos, customers, and team
- Collect feedback and reviews after every event
It runs on autopilot
- A paid deposit instantly creates the booking, holds the date, and emails a confirmation
- Balances update themselves the moment a guest pays
- Automatic 3-day reminders and a post-event review request
- Every new booking, inquiry, and review pings Kevin
2 days
Nori took its first online booking within two days of launch.
“INCREDIBLE. If i had to use one word to describe how tony executed my website vision it would be “Incredible”. Great energy from the jump — from our first Zoom meeting to every little request I've had to execute my sushi catering's website. This website has given me the tools I needed not just to make my life easier, but easier for all my future clients. Thank you for your patience Tony, and I will totally be recommending your skills to any friends and family needing to showcase their business!”
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